Rebranding Afrofinns

Afrofinns Ry is a non-profit association that supports and encourages self-reliance in Finns and non-Finns with African heritage living in Finland.

The organization promotes diversity and inclusion by holding cultural events and entrepreneurship educational programs.

The Afrofinns organisation have had a credibility positioning challenge for a long time. Redefining its brand and designing a new visual identity that highlights the Afrofinns’ members talents in fashion were key steps to gain credibility in the sector.

Brand Director & Designer: Mónica Suárez / Photography & Digital Art: Mónica Suárez / Afrofinns team: Elvis Fuamba, Alimou Diallo, Chrispin Kinabo, Reza Kinabo, Nicole Tarimo, Elina Ontronen