Rebranding Sievo
Sievo had the opportunity to reposition in the market after growing considerably for the past years. The company also had a need for visual consistency and a huge opportunity to stand out among very-look-alike competitors.
Rebranding Project Director: Mónica Suárez / Brand Designer: Romina De Luise / Web Agency: Evermade
Reduce Scope 3 Emissions - explained video
Sievo launched its CO2 Analytics tool. This project was a brand awareness campaign that explains in detail the journey to reduce scope 3 emissions.
Direction & Creative Conceptualisation: Mónica Suárez / Brand Design: Romina De Luise / Script: Heta Pirttijärvi & Mónica Suárez / Editor: Leonel Ortiz / Production Assistance: Erkki Paunonen / Animation: Roberto Gee / Camera: Mónica Suárez & Leonel Ortiz
SievoFriends Event’s Identity
We recognized the need to establish a sustainable and enduring identity for our annual event, SievoFriends, which takes place biannually in Helsinki and Chicago. The goal was to ensure that the event's identity remains cohesive, in harmony with our brand, and simultaneously recognizable as a distinct sub-brand.
Brand Direction: Mónica Suárez / Designer: Romina De Luise & Roberto Gee / Photos by Damon Beckford
Employer Branding Identity
Sievo's Employer Branding has consistently stood out thanks to the vibrant essence it embodies, reflecting the culture of Sievo. We faced a significant challenge: How could we revitalize our Employer Brand Identity while maintaining the distinctive B2B aesthetic, without loosing our vibrancy we are known for?
It's important to note that EB (Employer Branding) and B2B (Business-to-Business) both belong to the same brand but cater to different audiences with distinct objectives.
The outcome? A fresh and exclusive visual identity tailored specifically for Employer Branding, one that harmoniously aligns with Sievo's brand identity while remaining separate from Sievo's business-related touchpoints.
Brand Direction: Mónica Suárez, Employer Branding & People Team: Fulya Karacaoglu & Minh Nguyen / Designers: Romina De Luise & Roberto Gee
World’s Cheapest CPO campaign
A bold campaign that aims to add a spark of fun in the procurement industry. Chief Procurement Officers can be super savers. To a point where every single bargain is a must-take chance. The World’s Cheapest CPO is a mockumentary video that while it acknowledges that we all have a cheap mindset, it also advices that sometimes it’s good to tame our inner “cheapo” for greater value.
Landing page layout, video & web quiz
Brand Direction: Mónica Suárez / Project Manager: Erkki Paunonen / Brand Designer: Romina De Luise / Web Agency: Evermade / Story by Erkki Paunonen, Jasmiina Toikka, Mónica Suárez / Video Director: Christian Wenger, Humble Hunter / Video Agency: Kohina Creative
Procurement <3 Data Book
Direction of the layout design for the Procurement Loves Data Book: A lead generation project. A fresh perspective on how together IT and procurement can add more value to their organisation.
Authors: Sammeli Sammalkorpi, Heta Ruikka, Olli Saksa/ Advisors: Erkki Paunonen, Jasmiina Toikka, Lari Numminen /Illustrations: Paula Garcia / Design Direction: Mónica Suárez Galindo
PowerPoint Design System (Creation of +200 on-brand slides-template)
Sievo's Guide Redesign
Sievo's Website Design Direction (Powered by Evermade)
Creation of Impact Now: Sievo's Endorsed Brand
Sievo Stickers Layout Design / Illustrations by Romina De Luise, Paula Garcia & Tuomas Kärkkäinen
PLD Book Layout Design & Direction / Illustration by Paula Garcia
PLD Book Layout Design & Direction / Illustration by Paula Garcia
