Upright’s Visual Uplift
The Upright Project has grown over the years, leading us to first do a brand uplift before fully redefining our market position. To stand out from similar competitors, we saw the need for a strong, consistent visual identity.
Design: Mónica Suárez / Marketing team: Nadja Huotari, Pauliina Bogdanoff / Web development: Robert Nuorteva
Upright’s slides system
Four slide templates to boost brand consistency in our B2B world! Also to enable creativity on Uprighters to produce their own decks while keeping on-brand.
Made in Google Slides, we now have an internal templates for different needs: a simplified template for quick presentations, a pro template with diverse layouts for creative flexibility, and an internal template for in-house use.
Design: Mónica Suárez / Upright team: Nadja Huotari, Pauliina Bogdanoff, Annu Nieminen, Valtteri Vulkko
Anti Ad Campaign
A bold initiative challenging the greenwashing tactics of major corporations. Through provocative, in-house-created ads, we called out companies that market their CO2 emissions as “green” while ignoring their real impact on the world.
This campaign aimed to spark conversation, question misleading sustainability claims, and push for true accountability.
Photography: Janita Autio / Art Direction: Mónica Suárez, Pauliina Bogdanoff / Copywriting: Pauliina Bogdanoff, Annu Nieminen / Project Management: Nadja Huotari
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We also captured new employer branding photos to represent our teams at Upright!
